Forever 21 recently released white hoodies with the text “Smart & Pretty” on the hoodies’ left breast and guess what? It looks exactly like Emily’s design for her personal brand Sporty & Rich, and the only thing that’s different was the text. Mind you, still using the same font. She quickly posted this on Instagram with the caption “When @Forever21 copies you [heart emoji].”
A photo posted by @sportyandrich on Aug 8, 2016 at 7:36am PDT
“I intend to go after Forever 21 and get what is owed to me, even if it’s just for the retailer to take down the item and stop selling it in its stores. Small guys like us gotta eat, too.”
Complex asked Emily to write about her side where she shares that these companies do not realize how stealing of ideas affect smaller businesses. You put in sweat and blood to build a brand that’s truly yours only to have brands like Forever 21 steal and mass-produce it. Unfair, huh?