Pokémon Go officially launched in the Philippines over the weekend and it has been taking over everybody’s life (and data) ever since. I mean, here’s to hoping our office is turned into a gym—a girl can dream.
Another fantasy that we all want to happen would be to see luxury brands work with this cultural phenomenon on a marketing level. But since it’s not yet happening for Pokémon right now, one artist Francis Phommisai began bringing it to life by creating the visuals himself via his Tumblr page PokexFashion—and he has been at it way before Pokémon Go launched.
You’ll see fashion campaigns and editorials reimagined with the different Pokémons as additional models and honestly, it’s an upgrade.
Click on the slideshow above to see some of our favorites