It has filled our social media platforms since its announcement a few hours back. Now it’s time to know more about the story behind 2017’s color of the year—Greenery. You don’t have to let go of blue and pink from 2016 completely, but get ready to make way for this new color of choice.
“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.” With all that has happened in 2016 (most of which turned murky), we welcome this new refreshing color with open arms. As they say in Pantone, “Greenery is a symbol of renewed beginnings.”
Today’s fast-paced living, especially in the city, can get extremely toxic—physically, emotionally, and mentally. And with the new Greenery pantone, it helps us reconnect to what we truly yearn for and that is to get closer to nature, to our roots, to where we started.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize,” says Leatrice Eisenman, executive director of the Pantone Color Institute. “Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose,” she adds.