Gucci truly is a luxury gift that keeps on giving—from their style revival these past few years to the number of beautiful (and quirky) campaigns they’ve released, there really is no stopping them now. As I ogle at my dream pair of mules, there’s another item that I added to my must-have-Gucci-things list and that’s Alessandro Michele’s very first fragrance for women called Gucci Bloom.
“It’s a surreal idea of wearing a garden,” was Alessandro’s idea behind the scent which features jasmine sambac from India, tuberose, musk, and Rangoon Creeper. The fragrance bottle comes in lacquered millennial pink, reminiscent of porcelain with a simple Gucci label—an aesthetic that makes every millennial’s heart flutter (admit it!).
The campaign, photographed by Glen Luchford, stars actress Dakota Johnson, model Hari Nef, and artist Petra Collins all dressed up in Gucci florals while dreamily hanging out in what looks like a garden in the middle of nowhere.