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When Sunnies unveiled their beauty brand, Sunnies Face, last August there were several people that compared the packaging and promotional materials to US brand Glossier. I mean, admittedly, the minimalist design of their Fluffmatte lipsticks is definitely an obvious callback to Glossier’s stuff.
The team has kept mum about the criticism, probably because they’re busy restocking their always-sold-out stores. But then, Bustle interviewed Martine Cajucom-Ho about Sunnies Face’s success in selling just lipsticks. The outlet also brought up the “copycat” issue, saying that the similarities span “from the art direction (chic minimalism) to their sales models (limited drops followed by restocks).”
“Glossier is a brand we look up to. They’re a modern beauty company changing the skin care conversation. We love how approachable they are when it comes to their customers; we share similar core ideas—be it design, product-led marketing, providing a new customer experience for the 2.0 consumer,” Martine told Bustle. “They’re game-changers, and we feel that any brand that isn’t inspired by what they’ve done isn’t looking in the right direction. They inspire us and we would consider ourselves lucky if we’re able to add to the conversation they started.”
Martine further explained that while they’re being compared to skincare-first brand Glossier, Sunnies Face is totally different because they’re “makeup-first.” Hence, the Fluffmattes that people line up for.
When asked about how they plan to keep up with the market and product demands, Martine simply said, “More makeup.” These two words might mean churning out more lipsticks—maybe new shades—or new beauty products. One thing’s for sure, looks like Sunnies Face isn’t planning to go anywhere.
[Bustle]
Photo courtesy of Sunnies Face’s Instagram account
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