• Culture
    Culture
    Filipino actors Bridgerton

    Get to know the Filipino actors in ‘Bridgerton’

    pura luka vega chappell roan church

    Matched her freak! Pura Luka Vega performs Chappell Roan’s ‘Good Luck, Babe!’ at ‘Church’

    AI and deepfake porn is a form of sexual assault—and we need to talk about it

    AI and deepfake porn is a form of sexual assault—and we need to talk about it

    • Women
    • Queer
    • Politics
    • Environment
    • Food
  • Style
    Style
    Pond's serums

    These night serums are your new solutions for radiant, glowing skin

    5 original Filipino fragrance brands to check out

    5 original Filipino fragrance brands to check out

    Here’s where you can get unique, one-off accessories—designed by you

    • Fashion
    • Beauty
    • Space
    • Shopping
  • Entertainment
    Entertainment
    Filipino actors Bridgerton

    Get to know the Filipino actors in ‘Bridgerton’

    pura luka vega chappell roan church

    Matched her freak! Pura Luka Vega performs Chappell Roan’s ‘Good Luck, Babe!’ at ‘Church’

    charlie’s angels totally spies!

    Our favorite onscreen spies, from Austin Powers to ‘Totally Spies!’

    • Celebrities
    • TV & Movies
    • Music
  • Life+Money
    Life+Money
    Single woman adopts baby

    Forming a family: When a single woman adopts a baby

    painting of baby

    A mother-to-be’s survival guide

    Navigating a friend breakup that has no bad blood

    It’s no one’s fault: When a friendship naturally runs its course

    • Career & Money
    • Parenting & Relationships
    • Sex & Health
    • Astrology
    • Travel
  • Inquirer.net
  • Lifestyle
Reading
The rise of toddler supermodels and capitalizing on the adorable
ShareTweet
In Fashion
1 min read

The rise of toddler supermodels and capitalizing on the adorable

By Jacqueline Ariason January 25, 2019
Share

It’s not new to see well-known brands that recruit children to be their endorsers and models. Most of the time, these jobs are seen as stepping stones for these young ones in their future endeavors.

Recently, kids are proving even that they can stand out in the big leagues. For Louis Vuitton Men’s campaign shoot, Virgil Abloh picked out kids to wear and model the latest pieces. According to a statement, the collection pays homage to The Wizard of Oz and the models are meant to “embody the purity of infancy, still unaffected by preordained perceptions of gender, colour and creed.” One of the stars of the campaign is a three-year-old named Anyieth who’s wearing an oversized tie-dyed sweater.

View this post on Instagram

A post shared by Louis Vuitton (@louisvuitton)

View this post on Instagram

A post shared by Louis Vuitton (@louisvuitton)

Another model that made waves on social media were the kids who walked for Vietnamese designer Ivan Tran at the Asian Kids Fashion Week. The favorite was a girl who worked the runway with a yellow train like a pro.

https://www.instagram.com/p/Br4U6WAggK_/

Haircare brand Pantene also had the Instagram-famous baby Chanco from Japan for their #HairWeGo campaign. The one-year-old was chosen because of her unique head of hair.

View this post on Instagram

A post shared by 髪記録 / hair diary (@babychanco)

These “toddler supermodels” (as I like to call them) may be the start of a trend wherein brands would capitalize on the adorable and make it fierce. Even if they’re not part of a brand’s promo materials, you’ll see several kids with large followings and sponsorships on Instagram. One example is Cleo Amiotonu, who is Bretman Rock’s niece.

View this post on Instagram

A post shared by Claaaay-o (@realcleoamiotonu)

At the same time, this might raise some concern on exploitation and sexualization if brands make a misstep in how they direct these young models.

What are your thoughts on utilizing toddlers for lookbooks and campaigns? Do you find it cute or do you feel iffy about hiring models at such a young age?

 

Art by Marian Hukom

For the latest in culture, fashion, beauty, and celebrities, subscribe to our weekly newsletter here  

Follow Preen on Facebook, Instagram, Twitter, YouTube, and Viber

Related stories:
This 1-year-old hair model wants people to embrace being different
This British brand cast its first young Filipino model
Influencers can come in little baby sizes
Will CGI models replace actual models in the future?

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0

Action Required!

We embed Facebook Comments plugin to allow you to leave comment at our website using your Facebook account. It may collects your IP address, your web browser User Agent, store and retrieve cookies on your browser, embed additional tracking, and monitor your interaction with the commenting interface, including correlating your Facebook account with whatever action you take within the interface (such as “liking” someone’s comment, replying to other comments), if you are logged into Facebook. For more information about how this data may be used, please see Facebook’s data privacy policy: https://www.facebook.com/about/privacy/update.

Accept    Decline

Tags
fashionfashion featureLouis VuittonPantenevirgil abloh

Subscribe to our newsletter

Stay in the loop


By subscribing, you agree to our Terms of Use and Privacy Policy.

ShareTweetEmailShare
Jacqueline Arias

Peek This

Pond's serums

These night serums are your new solutions for radiant, glowing skin

Filipino actors Bridgerton

Get to know the Filipino actors in ‘Bridgerton’

pura luka vega chappell roan church

Matched her freak! Pura Luka Vega performs Chappell Roan’s ‘Good Luck, Babe!’ at ‘Church’

AI and deepfake porn is a form of sexual assault—and we need to talk about it

AI and deepfake porn is a form of sexual assault—and we need to talk about it

Preen.ph © 2020. Hinge Inquirer Publications, Inc.
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • HOME
  • ARCHIVES
  • ABOUT US
  • CONTACT US
  • ADVERTISE WITH US
viktor&rolf meme dresses
Previous
In 2019, memes have reached haute couture
clothing racks
Next
These clothing racks will help save space in your home
  • Culture
    • Women
    • Queer
    • Politics
    • Environment
    • Food
  • Style
    • Fashion
    • Beauty
    • Space
    • Shopping
  • Entertainment
    • Celebrities
    • TV & Movies
    • Music
  • Life+Money
    • Career & Money
    • Parenting & Relationships
    • Sex & Health
    • Astrology
    • Travel
  • Inquirer.net
  • Lifestyle
  • Subscribe
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Search
Start typing to see results or hit ESC to close
fashion fashion news music Culture News movies
See all results

Subscribe to our newsletter

Stay in the loop


By subscribing, you agree to our Terms of Use and Privacy Policy.