Over the years, we’ve seen the Internet go crazy for different beauty trends. The first big one to hit 2019 is the Bratz Doll Challenge.
If you live for the noughties, then you’ll love this. Launched in 2001, Bratz gave Barbie a run for her money with its distinct look featuring cartoonish large eyes with full lips, and full makeup that gave the classic playdoll a sassy makeover.
With the slogan “The girls with a passion for fashion,” Bratz took over that era not just with dolls but a TV series, video games, a live action film, and several other merch. Yes, I still remember watching the Bratz gang Yasmin, Chloe, Jade, and Sasha take on adventures while staying fabulous. #Iconic.
Now, Bratz’s influence is again felt more than ever as they have inspired beauty YouTubers and influencers to recreate their makeup looks. Some are effectively able to achieve this with just a “soft drag” impression featuring heavy eyeshadow and eyeliner, fake lashes, intense highlighter and contouring, and of course, intense lip color. The others decided to take it up a notch by extending the makeup onto their cheeks to achieve Bratz’ trademark big eyes.