Hot on the heels of their Hana Tajima collection, Uniqlo reminds us of its next hot project. The Japanese brand has revealed the campaign photos for its collaboration with Lemaire, the French label of design duo Christophe Lemaire and Sarah-Linh Tran.
The campaign plays with the concept of indoor clothing and outerwear. Photographed by Alasdair McLellan, the images play with both scenarios seamlessly woven together by a chic yet comfortable look. It’s all about challenging the word “basic” and the tainted meaning it has acquired as of late.