Seeing the latest teaser poster for BLACKPINK’s upcoming comeback, Birmingham-based makeup artist Nushafarin noticed that Jennie’s look was an exact copy of her pink flame eye makeup look (which she originally posted back in February) and accused the girls’ makeup artist of alleged plagiarism.
In her Instagram post, Nushafarin admits that she wasn’t the one to pioneer the flame look, but insisted that her exact design was unique. “I have never claimed to be the creator of flame eye makeup, however, the eye look I created is not like the other flame looks you may find. I was in fact inspired by blades, not flames,” she wrote. “The eye look was not changed at all, it was kept pink and even the shading around the liner was replicated.”
She then called out both YG Entertainment and Maeng (BLACKPINK’s makeup artist) for not reaching out to her after they decided to recreate her look, not even crediting Nushafarin.
According to the Birmingham-based makeup artist’s Twitter thread (which she wrote after her IG post), makeup copyright infringement can be dealt with legal action. “Makeup [is protected by the] Visual Artists Rights Act (VARA) under a portion of the Copyright Act. It just has to be ‘sufficiently original’,” Nushafarin writes.
Plagiarism is not new in the K-pop industry. Small content creators/brands rallied behind Nushafarin as the number of plagiarism cases in beauty and fashion rise. One of the most talked about accusations in the beauty world is the one of HUDA Beauty supposedly copying Beauty Bakerie’s concept.