Yesterday, designer CJ Cruz celebrated the launch of his latest additions to his pambahay collection, a series of matcha, tablea, dove and Tonio (green and pale gray stripes) pique pieces for Carljancrewz.com, with a collab with Panaderya Toyo.
The designer sent out food, wrapped in green fabric, his signature white seams criss-crossing the material, to friends of the brand. Inside the furoshiki wrapped package, Toyo Panederya’s egg sandwich was dotted with malunggay, a reference to the grassy hues of the collection. Cloudy green icing topped the panaderya’s malunggay bicho bicho, a fried rice flour pastry (otherwise known as the Filipino donut), another ode to the color and the brand’s local flavor.
CJ accompanied the present with a note, inscribed with “Food is the mood.”
View this post on Instagram
So so so mega ultra extremely humbled to be able to collaborate with our friends @panaderyatoyo / @toyoeatery to make our mood in to reality, FOOD IS THE MOOD, Malunggay Bicho Bicho with their signature egg sandwich 💚🍵 to launch our new Pambahay colours ✨✨✨ They’re open as well for DINE IN again and Ofcourse continuously doing TAKE AWAY orders 😌 Would you be down to try this flavor one day? Let us know #carljancrewz! ☺️
This is an extension of his “aparador” collection, “created as an expression of what Filipinos commonly refer to as pambahay or house clothes.”
On the site, the brand defines their quarantine-ideal clothing: “CarlJanCrewz (the CJC Team) hopes to innovate and embrace the concept of house clothes that can be celebrated together. Made of specially designed CJC fine jersey pique fabric, this ‘aparador’ collection of articles is an intimate take on the contemporary Filipino aesthetic.”
A movable (and social media) feast
Friends and fans went on social media to share their food presents.
If everyone celebrated milestone moments with food, the world would be a better, more satisfied, slightly sleepier place. We’re here for it!
Header photo courtesy of Bea Ledesma
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