It’s been quite a crazy few days in the beauty industry. First, there was the Lip Kit by Kylie and then the Tom Ford lippie named after rapper Drake, both of which got sold out in a record-breaking amount of time. And now, makeup artist Pat McGrath’s Phantom 002, which just dropped earlier today, sold out in exactly 57 minutes and two seconds.
The makeup kit consists of four multi-use pigments which can be used for the eyes, lips, and cheeks, a black gel eyeliner, a blender, and a flat brush. The vivid foil pigments in bold fuchsia, blue, gold, and copper can be layered according to desired intensity and are definitely in line with Pat’s aesthetics that can go from futuristic and edgy to dangerously glamorous.
No word yet has been released on when new stocks will be coming out. So just keep an eye on her website where the kits are sold exclusively.
Pat McGrath has been the makeup artist behind many iconic covers for Vogue, W, Harper’s Bazaar, and i-D, as well as campaigns and runway looks for Miu Miu, Prada, Valentino, Louis Vuitton, and Dolce and Gabbana. She is currently the global creative design director of Procter & Gamble, which makes her in charge of makeup brands like CoverGirl and Max Factor. Pat has also collaborated with notable photographers such as Peter Lindbergh and Steven Meisel, along with celebrities like Madonna and Jennifer Lopez plus models like Kate Moss and Jessica Stam.