DOT assistant secretary Ricky Alegre said that they want McCann to issue a public apology. “Our team is exploring all legal remedies. That’s something that will be discussed in a professional level with the agency,” he added.
As of writing, “Sights” has been taken down from DOT’s YouTube channel and their social media sites.
The Department of Tourism is in hot water for allegedly copying South Africa’s tourism ad for their latest commercial.
On Independence Day, the DOT released “Sights,” a one-minute ad featuring a Japanese tourist who’s exploring the Philippines. In the video, he narrates, “Here, you don’t have to see the sun to discover radiance. You don’t have to see colors to experience vibrance. You don’t have to see smiles to know you are safe. You don’t have to see to feel you are home.” It’s then revealed that the man is blind and the ad ends with him walking Vigan’s cobblestone streets.
It’s a touching video, yes. But netizens quickly pointed out on Reddit that it’s an exact copy of a “Meet South Africa” ad which was released last year. You can watch it below to see for yourself.