With the rise of streetwear came the explosion of bootleg fashion. Remember when the Ikea shopping bag became so popular that people started making accessories out of them?
According to Vogue, there has also been a rise in millennial bootleg artists. “Designer Ava Nirui of @avanope has built a career out of embroidering Gucci onto Champion hoodies and merging Carhartt with the Chanel name.” She came out with a counterfeit hoodie in collaboration with March Jacobs.
Another artist “Imran Moosvi, aka @imran_potato, uses Louis Vuitton and Gucci Monograms in almost everything—splicing them into Nike zip-up hoodies or creating natty ties from them.”
Because of the quick popularity of this trend, some brands decided to release their own “bootleg” products. You may have seen pieces from Gucci with the logo spelled as “Guccy.” There are T-shirts, hoodies, and even bags with the misspelled name.
Vetements and Champion meshed their logos together for their collaboration, giving us a cursive masterpiece.
Italian brand Diesel also followed suit with their “So With the Flaw” campaign. During New York Fashion Week, they had a pop up store where you could cop their counterfeit “Deisel” clothing.
This trend doesn’t seem to be going anywhere but does this mean that actual fake stuff gets a free pass? We sure hope not!
Art by Yayie Motos
Follow Preen on Facebook, Instagram, Twitter, and Viber
Related stories:
If You Love Gucci Fur Slides, These Backless Loafers Are For You
The Luxury Label Marian Rivera, Liza Soberano, and Sofia Andres All Shop From
An Unofficial Countdown of Sharon Cuneta’s Luxury Picks
Would You Break the Bank For These Luxury Sneakers?
