• Culture
    Culture
    Filipino actors Bridgerton

    Get to know the Filipino actors in ‘Bridgerton’

    pura luka vega chappell roan church

    Matched her freak! Pura Luka Vega performs Chappell Roan’s ‘Good Luck, Babe!’ at ‘Church’

    AI and deepfake porn is a form of sexual assault—and we need to talk about it

    AI and deepfake porn is a form of sexual assault—and we need to talk about it

    • Women
    • Queer
    • Politics
    • Environment
    • Food
  • Style
    Style
    Pond's serums

    These night serums are your new solutions for radiant, glowing skin

    5 original Filipino fragrance brands to check out

    5 original Filipino fragrance brands to check out

    Here’s where you can get unique, one-off accessories—designed by you

    • Fashion
    • Beauty
    • Space
    • Shopping
  • Entertainment
    Entertainment
    Filipino actors Bridgerton

    Get to know the Filipino actors in ‘Bridgerton’

    pura luka vega chappell roan church

    Matched her freak! Pura Luka Vega performs Chappell Roan’s ‘Good Luck, Babe!’ at ‘Church’

    charlie’s angels totally spies!

    Our favorite onscreen spies, from Austin Powers to ‘Totally Spies!’

    • Celebrities
    • TV & Movies
    • Music
  • Life+Money
    Life+Money
    Single woman adopts baby

    Forming a family: When a single woman adopts a baby

    painting of baby

    A mother-to-be’s survival guide

    Navigating a friend breakup that has no bad blood

    It’s no one’s fault: When a friendship naturally runs its course

    • Career & Money
    • Parenting & Relationships
    • Sex & Health
    • Astrology
    • Travel
  • Inquirer.net
  • Lifestyle
Reading
How Khloe Kardashian, Victoria Beckham, and the Olsen Twins Got Into the Business of Fashion
ShareTweet
In Fashion
3 min read

How Khloe Kardashian, Victoria Beckham, and the Olsen Twins Got Into the Business of Fashion

By Olivia Estradaon October 3, 2017
mary kate and ashley olsen victoria beckham khloe kardashian
Share

As we continue in our studies of how to develop your personal brand, we’ve talked about the different ways stars build on their celebrity status. One way is through beauty lines. There are also different collaborations but also merchandise is involved. But don’t mistake these for the usual fan paraphernalia you get after a concert or online in a few specialty websites. Today’s celebrities like to create clothing lines that not only represent who they are but also follow through with how their brand is a lifestyle.

Let’s examine a few of these said lines and how they reflect on the celebrities’ beliefs and life experiences.

Kendall Jenner and Kylie Jenner: Kendall + Kylie 

A post shared by Kendall + Kylie (@kendallandkylie) on Sep 28, 2017 at 2:22pm PDT

What started out as collabs with different clothing shops like Topshop and Ever New, the Jenner sisters went ahead to claim a clothing line under their famous names. Their collections boast of different tops, jackets, bodysuits, along with bags and accessories. Building the brand hasn’t been without hiccups, though. Their release of shirts which featured different music icons superimposed with their selfies was met with criticism and accusations of cultural appropriation.

Rebel Wilson: Rebel Wilson x Angels Clothing 

A post shared by REBEL WILSON X ANGELS (@rebelwilsonxangels) on Aug 16, 2017 at 2:00pm PDT

This year, the lovable Pitch Perfect actress Rebel Wilson launched a line of clothing for curvy girls just like her. She shared with InStyle of how earlier experiences drove her to create a line for women size 14 and up,“I was a young woman making money, and there were no clothes to buy “It felt like if you were over a certain size, designers didn’t care about you.”

Khloe Kardashian: Good American 

View this post on Instagram

A post shared by GOOD AMERICAN (@goodamerican)

Similar to Rebel, Khloe Kardashian’s denim line caters to women of all sizes. Since its launch, the line expanded into bodysuits, shorts, skirts, and jackets. You can order them online or look for them in select stores across the United States and in the United Kingdom.

Mary Kate Olsen and Ashley Olsen: The Row 

View this post on Instagram

A post shared by The Row (@therow)

In 2006, these twins founded The Row, to share their chic taste to the world. Named after London’s Savile Row, the line served as a precursor to their other brand Elizabeth and James. Growth for the brand has been smooth. In 2012, they were nominated in the  CFDA Womenswear Designer of the Year award. Last year, The Row opened its first New York brick-and-mortar branch.

Victoria Beckham: Victoria Beckham 

View this post on Instagram

A post shared by Victoria Beckham (@victoriabeckham)

I bet there is a generation out there who doesn’t know Victoria Beckham as Posh Spice. They know her primarily because of her designer line which has become an anticipated presentation for Fashion Week. From sporting wild outfits in the ’90s, Victoria is now a style peg when it comes to sensible clothing that proves to be both timeless and trendy.

Justin Timberlake: William Rast

A post shared by @williamrast on May 22, 2017 at 10:29am PDT

It might surprise some of you how Justin Timberlake is also into designing. With his childhood friend Trace Ayala, he created William Rast in 2005 to create a clothing line that’s  described as a mix of “Tennessee meets Hollywood, Rat-Pack meets James Dean.”

 

Art by Lara Intong 

Follow Preen on Facebook, Instagram, Twitter, Snapchat, and Viber

Related stories: 
When Stars Become Brands: How Solenn Heussaff, Anne Curtis, and Rihanna Do It
How Madonna, Rihanna, and Drew Barrymore Are Killing It in the Beauty Industry
When Does Inspiration Turn Into Cultural Appropriation?
8 Personal Branding Tips We’ve Learned From Kylie Jenner

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0

Action Required!

We embed Facebook Comments plugin to allow you to leave comment at our website using your Facebook account. It may collects your IP address, your web browser User Agent, store and retrieve cookies on your browser, embed additional tracking, and monitor your interaction with the commenting interface, including correlating your Facebook account with whatever action you take within the interface (such as “liking” someone’s comment, replying to other comments), if you are logged into Facebook. For more information about how this data may be used, please see Facebook’s data privacy policy: https://www.facebook.com/about/privacy/update.

Accept    Decline

Tags
Designersfashionfashion featureJustin TimberlakeKendall JennerKhloe KardashianKylie JennerRebel WilsonVictoria Beckham

Subscribe to our newsletter

Stay in the loop


By subscribing, you agree to our Terms of Use and Privacy Policy.

ShareTweetEmailShare
Olivia Estrada

Peek This

Pond's serums

These night serums are your new solutions for radiant, glowing skin

Filipino actors Bridgerton

Get to know the Filipino actors in ‘Bridgerton’

pura luka vega chappell roan church

Matched her freak! Pura Luka Vega performs Chappell Roan’s ‘Good Luck, Babe!’ at ‘Church’

AI and deepfake porn is a form of sexual assault—and we need to talk about it

AI and deepfake porn is a form of sexual assault—and we need to talk about it

Preen.ph © 2020. Hinge Inquirer Publications, Inc.
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • HOME
  • ARCHIVES
  • ABOUT US
  • CONTACT US
  • ADVERTISE WITH US
Previous
How to Make Solenn Heussaff’s Favorite Cocktail
single not lonely
Next
How to unlearn feeling sorry about being single
  • Culture
    • Women
    • Queer
    • Politics
    • Environment
    • Food
  • Style
    • Fashion
    • Beauty
    • Space
    • Shopping
  • Entertainment
    • Celebrities
    • TV & Movies
    • Music
  • Life+Money
    • Career & Money
    • Parenting & Relationships
    • Sex & Health
    • Astrology
    • Travel
  • Inquirer.net
  • Lifestyle
  • Subscribe
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Search
Start typing to see results or hit ESC to close
fashion fashion news music Culture News movies
See all results

Subscribe to our newsletter

Stay in the loop


By subscribing, you agree to our Terms of Use and Privacy Policy.