Singer Celine Dion is a force to be reckoned with. In between her current tour, she is busy promoting her line of children’s clothes—and it’s not just any line. She partnered with gender-neutral childrenswear brand NUNUNU to create her own collection which features statement shirts, harem pants, and cool prints.
Celine shared that her line, aptly named CELINUNUNU, “lets children choose outside stereotypes and norms so they can bring from within their own tastes and preferences. We help them feel free, creative, inspired, respectful of one another and happy in the world.” This message is something both she and the brand firmly believe in.
“It’s like we’re speaking the same language in terms of equality and our values,” Tali Milchberg, one of the brand’s founders, said of the partnership. “When we created NUNUNU, we changed the rules. We have nothing against blue and pink—nothing. We’re just saying to be open-minded. We want to give an alternative to kids of the future.”
“This is our small contribution to changing the world,” Iris Adler, Tali’s co-founder, adds. “Hopefully, we change people’s minds a little bit. And Céline being part of our journey is amazing. Together, we can do it in such a big manner.”
A big yes to destroying stereotypes. And yes to this badass promotional video they came up with, featuring Celine being caught in a wild police chase after dropping some deep truths about the way society raises children.