Jameela Jamil is not one to keep silent against brands and personalities that promote a toxic beauty standard. Her latest triumphant crusade is against Avon’s “body-shaming” message.
The Good Place actress slammed one of the brand’s advertisements which feature a laughing woman and the copy, “dimples are cute on your face (not on your thighs).” Jamil tweeted the photo and wrote, “And yet everyone has dimples on their thighs, I do, you do, and the clowns at @Avon_UK certainly do. Stop shaming women about age, gravity and cellulite. They’re inevitable, completely normal things. To make us fear them and try to ‘fix’ them, is to literally set us up for failure.”
https://twitter.com/jameelajamil/status/1086718273331159040
The beauty brand quickly responded and assured Jameela that they will remove the advertisement immediately. “Hi Jameela, we intended this to be light hearted and fun, but we realize we missed the mark,” Avon wrote on Twitter. “We’ve removed this messaging from all marketing materials. We support our community in loving their bodies and feeling confident in their own skin.” The next day, the company tweeted with a further note of apology saying, “We’re on it. We love our community of women.”
We hear you and we apologize. We messed up on our Smooth Moves Naked Proof messaging. We want to let you know that we are working diligently to remove this messaging from our marketing materials moving forward. We're on it. We love our community of women. pic.twitter.com/lUyK3EyfAy
— Avon USA (@AvonInsider) January 20, 2019
Hopefully other beauty brands will refrain from making this same mistake. Women already have so much sh*t to deal with, on top of brands setting up an impossible standard of beauty for them all these years. In Jamila’s words, can’t we all just “#letabitchlive.”
[Allure]
Photo courtesy of Jameela Jamil’s Instagram account
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