Beauty

Who casts the faces who shill soaps and creams on TV?

In the last two years, casting director Ricky Toledo has noticed a shift in the preferences of major advertisers. Rather than requesting for models who represent high society, they’ve come around to celebrities, who happen to reflect more diverse types of beauty: Sarah Geronimo, Anne Curtis, Heart Evangelista, Kathryn Bernardo, Julia Barretto, Kim Chiu, and Heart Evangelista